Modern rebrand of one of Regional Victoria’s top-rated public courses.

Working with Genr8 agency in Warrnambool, I led the rebranding of the Warrnambool Golf Club.
Crafting a modern new brand identity that aligned with the club's $7.5 million clubhouse redevelopment.
This involved developing a cohesive visual and strategic brand overhaul to reflect the club's upgraded facilities and contemporary vision.

Branding

The WGC brand is pivotal in showcasing the club's prestige, enhancing its reputation, and attracting new members and visitors, thereby driving the club's growth and success. I was commissioned to build a brand to achieve this and align with the new developments and future vision of the course.

Print materials

Development of print materials and stationery that upheld the high-quality standards of the course and clubhouse, ensuring that every produced item, from brochures to letterheads, consistently reflected the club's premium image and commitment to excellence.

Style guide

The style guide for WGC is crucial for maintaining brand consistency across all platforms and materials. It ensures that every aspect of the club's visual and written communications adheres to a unified standard, preserving the prestigious image and high-quality reputation of the club.

Iconic and symbolic

Our easily recognisable icon for the WGC brand is vital for enhancing visibility and creating a strong, cohesive identity. This iconic symbol ensures that the club's prestigious image is consistently represented on all merchandise and golfing equipment, reinforcing brand recognition and loyalty among members and visitors. By prominently featuring the icon the club can effectively market itself and build a lasting connection with the golfing community.